the highly sexualised reputation of both AA and Dov Charney are, mostly, taking the blame for what could be the companies demise, but is that really the cause? I MEAN REALLY? it's not like this is a new development - in the beginning, there was the image. at the height of AA-fever, there was the image. AA is the image. there is no escaping the image.
we are to blame, if anything, that ol' fashion-foe, the economy.
of course, here's some personal experience: i have but one AA item, a moss green tube dress which has rather lost it's elasticity, and cost me 22 of my best british pounds a couple of years ago. good quality, ill give you that. a great basic. a good jersey piece. despite its tendency to slip down now when i wear it as a dress, i keep it in my wardrobe. it makes a good skirt when belted and twisted into some sort of shape. i still like it. but two years later, £22 wouldn't get me much in AA. take, for example, the lace trim cycling shorts.
they've become quite the must-have item, especially for this modesty-concious cyclist, but a pair of (shiny, and therefore not ideal) shorts in the covent garden AA store (oh yes, i've done my research) would've set be back a whopping £28. TWENTY. EIGHT. POUNDS.
FOR CYCLING SHORTS WHICH WILL BE WORN UNDER THINGS.
FOR, ESSENTIALLY, AN ITEM OF UNDERWEAR.
....you can get similar lace trimmed cycling shorts, in a lovely matt jersey, in H&M for under a fiver. i think it is obvious where one such as myself would rather purchase my shorts.
once could argue that AA have their ethics and USA-produced garments and that's the reason for their high prices, but when one has increasingly high debts and clothes that are approx. 7 times more expensive than your competitors; maybe it's time for a rethink. the hipster vote isn't going to help you now, Dov, no matter how you try to change your image*
*what with new product lines and such. you may have noticed that AA is no longer merely where spandex goes to die, but also home to sheer loveliness (maxis; blouses; frilly tu-tu affairs) and other gorgeous non-jersey pieces (i really, REALLY like the tailored trousers in store atm); and i will forever be a fan of the huge range of colours available, but alas, AA, i and many like me can't afford most of your wares, and as such, you are doomed. additionally, your sizing is a little mental. i'm 90% sure the aforementioned tube dress I own is a medium. i'm a size 8/10. surely only children fit into the XS size?!?